But there is hope that what started out as a pilot scheme could become a template for the rest of the health service.

BBC: Eliminating A&E waits

Why bother purchasing template software or contracting an expensive corporate voice over service when you can employ an equally talented entrepreneur for a personalized service that is not only cheaper and easier to access, but is more intimate and tailored to exactly what you need.

FORBES: I Couldn't Care Less About Your Boxes- Defining Micro Entrepreneurs