Through its marketing unit, the firm got Kmart involved in donating to a dozen community improvement projects, including the overhaul of a teen center in Goleta, Calif. and a new scoreboard for the gym at Ridgewood High School in Norridge, Ill.

FORBES: Matchmakers

The audience of 15, 000 at London's Excel Center applauded the teen.

CNN: SHARE THIS

One officer who lifted Martin's shirt at the scene "felt a large, cold can in the center pocket" of the teen's hoodie, which was the iced tea he'd bought just minutes before.

CNN: What happened the night Trayvon Martin died

And I've been here for three years at Mary's Center, working in the Teen Program, and they help us with our homework and with anything we need, whether we have problems at home or anything else.

WHITEHOUSE: Roundtable with the First Lady and Mary's Center Teen Program | The White House

Homecoming coronation will take place at halftime of the football game Friday night, where the teen's smile will be front and center as family, and an entire community, surround her with support.

CNN: STORY HIGHLIGHTS

As families have gotten smaller and houses have gotten larger, the teen room has begun to evolve into a social center in its own right in recent years.

WSJ: The New Luxury Kids' Rooms��WSJ Mansion

But the fact it propelled American teen idol Apolo Anton Ohno to gold, and sparked wild celebration at the Salt Lake Ice Center, made it all the more galling for the Koreans.

BBC: Russians question their hosts