Likewise, a Ted Baker Skolday bag was too narrow to be really handy.

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Other campaigns like the Instagram photo booth contest at Ted Baker also meld the in-store, online, and mobile worlds.

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As Katerina Kriticos, a 24-year-old recent graduate from the Fashion Institute of Technology, strolls into the Ted Baker store on Fifth Avenue, she's clearly in her element.

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"We always see a little boost in sales due to the increased foot traffic that results from the excitement of the evening, " said Fiona Zeman, who handles public relations and marketing for Ted Baker.

CNN: Style mavens flock to Fashion's Night Out

In Florida, SB 538, co-authored by Senator Ted Deutch and Senator Carey Baker, has now passed both houses of the Florida legislature and awaits the governor's signature.

CENTERFORSECURITYPOLICY: Center For Security Policy