Every once in a while there are several separate trends that converge and result in a tectonic shift in a given industry.
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Think about a tectonic plate like a plank of wood.
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Nothing short of a tectonic transformation in perception of Xbox 360 relative to its competitors.
Last week, a tectonic shift took place in the firmament of the War of Ideas.
This is a tectonic shift in world culture, one that transcends left vs. right.
We're facing a tectonic shift in the industry now as traditional concepts of product development and production are turned on their head.
Significant innovation in drilling techniques brought us the shale gas revolution, and this has created a tectonic shift in our fossil fuel picture.
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The new App Economy is causing a tectonic shift in the software industry, and it is one that will propel the entire economy.
If Senator Biden has adjusted his view on this score, the planet has not seen such a tectonic shift since the continental drift.
The widespread global adoption of social networking coupled with the growing pervasiveness of smart devices are causing a tectonic shift in online news consumption.
But where do you draw the line between giving into the latest craze and getting out in front of a tectonic shift in eating habits?
Wall Street underwent a tectonic shift in this last presidential campaign.
Even before the housing and credit bubbles burst, the past several decades saw a number of tectonic shifts that affected retail banking, such as the explosion of credit-card use, the creation of electronic banking, and the decline of paper checks.
They expose how tectonic action is dragging giant volcanoes into a chasm in the seabed.
In a hectic year, the tectonic plates of technology are shifting again.
Whichever theory you think is right, with the No Glass Ceilings motif index, which returned 10.1% year to date, you get a litmus test for this tectonic sociological shift occurring in our society and economy through the progress of 19 companies currently headed by female chief executives.
The UK lies well away from the world's tectonic hotspots, but these processes still play a role in the country's relatively small tremors.
Instead of occurring at a plate boundary along an area called a subduction zone, where one tectonic plate is diving beneath another, this earthquake occurred in the middle of an oceanic plate, where the faults in the crust essentially moved from side to side instead of up and down.
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After a long buildup of forces, the tectonic plates are shifting at News Corp.
The risk of contagion is limited, with a possible Cyprian EMU exit as the major tectonic move in the horizon, then.
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But it was only three years ago that vents were first detected in the Cayman Trough, a deep trench formed by the boundary between two tectonic plates.
Typically these works display a determination to think big, to identify seismic, tectonic, paradigm or quantum shifts.
According to tectonic theory, the surface of the Earth is made up of a patchwork of massive rigid plates, about 80km (50 miles) thick, which float in slow motion on top of the Earth's hot, pliable interior.
The picture Mariner 9 painted of modern Mars was of a static desert, with none of the jostling of tectonic plates that makes life interesting for geologists by throwing up island chains and mountain ranges, and opening deep basins for oceans to form in.
The earthquake happened along a line where the Earth's Indo-Australian and Eurasian tectonic plates grind together, in the waters west of Sumatra.
Mr Hennessy is skilled at detecting great movements in the tectonic plates of politics and diplomacy, and his account of the sweep of a decade in which Britain ceased to be a great power is compelling.
During Wednesday's quake, the tectonic plates were likely shifting sideways rather than up and down, leaving less of a chance for the giant waves, said Susanne Sergeant, a seismologist at the British Geological Survey.
The earthquake levelled a country that was still recovering from the devastating 2008 cyclones and its tectonic magnitude and impact is dwarfed by the extent of the physical and emotional damages suffered by the Haitian people.
There is no question that one of the 5 most powerful earthquakes on record (which forced the North American tectonic plate eastward by 66 feet), combined with 6-meter tsunami waves, creates a terrifying and formidable obstacle for energy facilities.
High rates of tectonic uplift, weak rocks, steep slopes, frequent earthquakes and extreme rainfall, all translate into a place Petley calls the "landslide capital of the world".
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