AOL's software must provide a bright and cheerful point-and-click interface that would not intimidate even the most technophobic subscriber.

ECONOMIST: America Online

AOL's software must provide a bright and cheerful point-and-click interface that would win over even the most technophobic potential customer.

ECONOMIST: A theory of the Case | The

Its business has been built on chat-rooms for teenagers, e-mail, craftily packaged information and an unremitting quest to make its on-line services friendly to even the most technophobic web neophyte.

ECONOMIST: Internet riders