In Spain, cellular phone company Orange is using the technology in its New Talents enterprise.

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"Our mandate is to look for great minds, talents, technology innovations around the world, " said Sultan Ahmed Al Jaber, the CEO of Masdar, a company owned by the Abu Dhabi government that founded and hosts the conference.

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With technology, we have extraordinary tools for sharing our talents if we can adapt them to our advantage.

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The skills, talents and internal culture that made it the greatest exploiter of one particular technology or niche are rarely transferrable over to another one.

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Led by international, interdisciplinary teams of emerging talents in the areas of urbanism, architecture, art, design, science, technology, education, and sustainability, the Lab will address issues of contemporary urban life through programs and public discourse.

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"Maybe people growing up now, in the age of technology and media saturation, will develop a different attitude, " wrote Williams in a chapter extolling the talents of Zidane.

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The men and women charged with handling intel and state of the art gear are coming off the lines, back to a civilian world where the same talents they used while serving their country could benefit them in the potentially lucrative and ever-growing technology space.

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