Firms can delay upgrades to many of their systems for years, but when the law requires new technology, delay is more difficult.
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Technology has made it more difficult for businesses to compete.
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Scaling the technology proved to be a lot more difficult than envisioned.
"Because it's contact-less there's a perception people can grab it from thin air, but it's actually a more sophisticated technology than credit cards with a magnetic stripe, making it more difficult to steal a consumer's payment information, " said Nick Holland, a mobile-transactions analyst at Yankee Group.
In his mind, great technology without compelling content will make it more difficult to sell ads.
Natalie-Eve Williams, who co-hosts Manchester Music and BBC Introducing on BBC Radio Manchester, says shifts in technology and the music industry mean it is more difficult to make an impact.
But while technology would seem to make competitive differentiation within the airport more difficult, it is simultaneously increasing the scope for differentiation in the air, through the provision of ever more elaborate in-flight services.
Not surprisingly, early generation predictive coding tools are far more complex and difficult to use than traditional legal technology tools such as keyword search, concept search, email threading, and data clustering to name a few.
The U.S. Supreme Court has just made it more difficult to obtain a patent, providing a boon to many technology firms and other companies that are often accused of patent infringement.
Dowling says that while technology works, given time and training, the "cultural stuff around it" is more difficult.
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