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But he presents little in the way of specific prescriptions, other than to stress the importance of considering the social and political context in which technology is deployed, rather than focusing on the characteristics of the technology itself, as internet gurus tend to.
ECONOMIST: Why dictators are going digital
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Peter Roberts, managing director of VerdErg, said "certain characteristics would make the Camel river suitable for the technology".
BBC: Project aims to harness Camel river tidal energy
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PUFs rely on the physical characteristics of SRAM (static random-access memory) technology.
ENGADGET: NXP's silicon fingerprinting promises to annoy the heck out of ID hackers
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In an official Intel technology blog written by Becky Emmett, the company defines Ultrabook specs and characteristics, which are quite precise in some cases and generously vague in others (to encourage innovation on the part of hardware OEMs like Dell and Hewlett-Packard that will bring this class of machine to market).
FORBES: Ultrabook: Is It A New Category?
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Face recognition technology is just one example of "biometrics, " the process of identifying people through physical characteristics.
CNN: Airport security aiming for new technologies
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So while the tech-savvy may tend to always default to the more technology form and the technophobes may naturally go towards the less technology forms it is best to pick the form that best meets your needs based upon its characteristics.
FORBES: Better Communication: Technology Isn't Always The Best Solution
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Facial detection technology can enable a machine to present a customer with items they would typically purchase based on their physical characteristics.
FORBES: What do Jell-O, Kraft, and Adidas Have in Common? They All Want to Know Your Face
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Outside of the technology sector, there are two companies, Och-Ziff Capital Management and URS Corporation, that possess unique characteristics that make for attractive investments, in our opinion.
FORBES