Since going public, the California-based technology giant has taken advantage of technicalities in Irish and U.S. tax law to escape billions of dollars in taxes, Senate aides said.

WSJ: Apple Pays No Tax on Much of Its Overseas Income, Senate Panel Finds

According to Lawson, iKNowU technology main advantage over London-based SwiftKey, its main competitor and market leader, is that as you type, it can predict phrases and long strings of words, instead of just word per word.

FORBES: CES 2013: WordLogic Challenges SwiftKey With Predictive Keyboard, Patents (video)

Carl Howe, vice president of research at Yankee Group, a Boston-based research and advisory firm focusing on mobile technology, says a significant advantage for Apple is that it convinced automakers to add a button for its interface into their vehicles.

FORBES: Apple Wants To Help Drivers With Better Navigation