Reliance Communications, having won over 60m 2G subscribers using one technological standard, has just crossed over to the more popular GSM standard, dominated by its rivals Bharti Airtel and Vodafone Essar.

ECONOMIST: After years of delay, India launches 3G telephony��sort of

The World Health Organisation has now declared it to be the technological standard, and DataDyne is in the process of loading it onto ordinary mobile phones for use in poor countries everywhere, says Joel Selanikio, a doctor who co-founded the organisation.

ECONOMIST: When everybody becomes a nomadic monitor

And the open internet proponents looked at such approach with disdain, questioning its technological purity compared to the open standard.

FORBES: The Internet Is Drowning

Until someone works out a way to fix the technological limitations, I can't see 3-D gaming becoming the standard in the industry.

FORBES: Technology

Any reasonably perceptive observer of the marketing scene over the past decade will have noticed that almost as soon as any particular organization gets its hands on what they think will be a technological game changer, they soon find that they have merely achieved entry into a new industry standard.

FORBES: The Limits Of Big Data Marketing

The great thing about what the companies are getting today is the knowledge and the certainty of the standard and an understanding of what they have to do to meet those standards and whatever technological advances, research and development have to be made in those intervening years to meet those goals.

WHITEHOUSE: Press Briefing