The central question here is where does technological creativity come from.

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Lever of Riches: Technological Creativity and Economic Progress, by Joel Mokyr.

ECONOMIST: Millennium issue

Returns in this new economy flow to creativity, technological skills, and risk-taking rather than to static knowledge and seniority.

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These chief executives have a much bigger ask than higher productivity, greater efficiency, or greater technological savvy: they want all of their employees to bring more creativity to all that they do.

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