"We are entering one era in which the technological infrastructure is creating a different context for how we tell our stories and how we communicate with each other, " said Mr Nachison.
Rahim Kanani: In the context of solutions, what role does technological innovation play in this fight, and similarly, what are the limits of technology?
Since our cultural context is so heavily immersed in technology, I believe it is the technological changes that will drive advertising decisions in the future as well and driving brands towards experiences rather that simply forming awareness.