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Dame Anita hoped L'Oreal, which makes Maybelline mascara, Lancome skin cream and Armani and Ralph Lauren fragrances, would be able to bring its technological expertise to Body Shop's food-themed products.
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Afterwards, when the crowds had dispersed, I met up with Anna Maria Arabia, who heads up the nation's peak scientific body FASTS (the Federation of Australian Scientific and Technological Societies).
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"The Human DNA in one single body can store around 300 times more information than we store in all our technological devices" according to Dr Hilbert.
BBC: Global data storage calculated at 295 exabytes
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So it should come as no surprise that neither the Legislative body nor the Executive Branch intuitively understand how entrepreneurs think or how best to drive technological growth.
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At the same time, Bouvard said, installing a new, reliable ratings system will take time, both from a technological standpoint and in terms of getting a methodology that will satisfy advertisers and an industry sanctioning body.
FORBES: Magazine Article