Hilsen, a lawyer who was a partner at Alston Bird, LLP and now a director at KPMG, has put together a fictional account of white-collar crime that brings together real life investigative techniques that are the basis for detecting and prosecuting fraud.
By applying market-research techniques to a new field, he came up with a colorful, gamelike medical questionnaire that became the basis for the new company he heads, Tonic Health of Palo Alto, Calif.