The new manufacturing technique has been under development for two years and is still in a research facility, hidden among the grubby buildings of Pirelli's sprawling Bicocca plant on the outskirts of Milan.
Key to the Charter for Quality was the idea that player development would focus on technique rather than results, with youngsters trained by gifted coaches.
That "pushing 'round the corner" technique is a matter of craftily dropping back, in orchestration, pacing, melodic development and "pushing 'round the corner" you didn't expect.
One of the major benefits of this development is that it only adds a single step to the manufacturing process, meaning that this technique can be adapted to current cells rather rapidly.