While such deep content is the right vehicle for our audience, we are aware that we must also speak to shop owners and company management personnel, who are less technical, but seek insights on innovation and new technology.
As the data we have at our disposal grows, new hires in marketing departments will increasingly need to have a technical, data or analytics background in order to deliver the strategic insights necessary for the business.
It is interesting that in such a technical field as software development that storytelling naturally emerges as a better way to communicate ideas, insights and values.