But a heady combination of management incompetence, technical failure and extraordinary incompetence brought the company to earth.
It is believed that about 500, 000 were affected by the technical failure.
In the event of a technical failure or any other malfunction with the phone vote, the contingency arrangement is that the winner will be decided on the basis of the votes cast by the studio audience at the NEC, which has been subject to independent verification.
The crashes were not due to technical competence or a failure of technology.
In fact, we could see these bearish investors return to the security, emboldened by the stock's failure to overcome technical resistance.
Arguments over privacy have also obscured the industry's failure to deal with technical objections.
His successor this week sent a party of negotiators to the area, but delayed sending a technical team because of the rebels' failure to sign the accord.
The highly technical basis for the injunction was the failure by Unite, the union representing the crew, to inform its members of the result of the strike ballot in the correct manner.
Failure by Microsoft to provide technical information to users.
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Most of the technical issues covered in the report, such as the failure of a crucial cement seal and the misinterpretation of a key pressure test, have been raised by other investigations.
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This was most likely a technical error with the navigation system, but the exact nature of the failure is still under investigation.
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The right set of emotions can even make up for bad numbers or technical uncertainty in high risk startups- whereas great numbers will rarely make up for a failure to make people feel the right way about what you are doing.
But BP's failure to stop the Gulf spill is raising concerns that the industry was reaching beyond its technical capabilities and that an avalanche of regulations could change the economics of the game.
And if the action on the pitch was lively, it was tasty in the technical area as well, with Spurs assistant boss Gus Poyet directing his disapproval at referee Rob Styles for his failure to give a foul against Luka Modric.
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