There's nothing fake about the team profiles, however: Each presents actual strengths and weaknesses without giving away a team's identity.

WSJ: NCAA Tournament: Taking a Blindfold Approach to the Bracket��WSJ Blindfold Bracket 2013

The full list of candidates and their profiles is on the Jury Team website.

BBC: Rantzen backs Jury Team project

In an interview with CNN, Fahey said he saw no reason why football and other major team sports couldn't introduce biological profiles.

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The Amazon typography team worked at the pixel level to ensure consistency of stroke thickness and shape profiles across all individual glyphs, aligning each size to the specific grid of the new Paperwhite display.

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Some of the new offerings aren't so robust, sadly -- the UI's Team Fortress 2 and Battlefield 3 apps are little more than pre-configured profiles -- and not all of their toggles actually correspond to action in the game.

ENGADGET: Razer Blade review (late 2012)