The move brings one of the sporting world's biggest icons to PSG with the potential to sell more tickets and move team merchandise.
Naturally, teams invest salaries in their players with the expectation those players will contribute toward growing revenue as performance on the field draws more fans toward buying tickets, tuning in on television and grabbing up team merchandise.
In the resolution of the dispute Locog waived rights to royalties on two items of Team GB merchandise, of which the scarf is the first.
It would increase national interest in the team, boost merchandise sales and likely add a new base of ticket purchasers.
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Financially, the Nash signing will not have much impact on team revenues other than merchandise.
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It has become such a big business in fact that professional sports leagues like the NFL have sued smaller companies for the rights to produce merchandise with team logos.
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Revenues include those that accrue to the team from the stadium, broadcasting, licensing and merchandise.
Yet this season the Falcons have filled the Georgia Dome to just 94% of capacity, costing the team millions of dollars in tickets, concessions and merchandise.
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As of early 2010, the disputed domain name was registered to Gioaccino Zerbo, who was using it both to sell NFL merchandise and to redirect Internet surfers to other team sites.
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They are the most loved and hated team among hockey fans, which helps drive TV ratings and merchandise sales.
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On Sunday, he shopped for merchandise at the Mets store even as he acknowledged the team's dismal state.
Only official U.S. Olympic Team sponsors, including TOP worldwide Partners, USOC sponsors, suppliers and merchandise licensees may obtain a waiver to use athletes in advertising during this period.
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"Going into 2013, our team is moving ahead with new plans and actions to sharpen our approach to localized merchandise assortments and marketing, " CEO Terry Lundgren said in a statement.
The overall team rankings correlate very, very highly with TV viewership, and more importantly, sales of licensed merchandise, a behavioral measure where fans vote with their wallets.
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