The independent panel ruling means the South African is banned from team interaction at Twickenham.

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I've been in all sorts of offices in my life and prefer an open room big enough to hold a team so that there is interaction and team cohesiveness and ability to foster better ideas .

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"I do think team building and interaction are useful but it doesn't have to be an all or nothing approach like this, " Dang posted.

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But this overhaul, sparked by a small team that developed and pushed for the new interaction model, a model with profound impact, is a perfect example of a big company being able to see, appreciate, and embrace creativity when they see it, and from wherever it might emanate.

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The firm opted for a 12-hour training program that focused heavily on interaction not only between new staffers and current team members, but also with executives posing as advertising clients.

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For example, since 1998, Genevieve Bell, the Director of Interaction and Experience Research at Intel Labs, has led a team of fellow anthropologists to improve the design and functionality of smartphones and home management systems.

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