The U.S. Postal Serviceteam owner, Tailwind Sports, took out an insurance policy with Dallas-based SCA Promotions in the unlikely event that Armstrong won year after year.
"This lawsuit is designed to help the Postal Service recoup the tens of millions of dollars it paid out (to) the Tailwind cycling teambased on years of broken promises, " Machen said.
Clubcard TV has been developed by the team behind the Tesco movie and TV service blinkbox and, in another UK first, is supported by targeted advertising based on users' shopping habits.