Educational services such as teaching yoga, ballroom dancing or how to take the SATs are attractive, too.

FORBES: Magazine Article

He arrived in America in 1971, opening his first studio in Los Angeles and teaching traditional Hatha yoga to students including Shirley MacLaine.

FORBES: Branding Yoga: Good Business or Blasphemy?

Bikram says that he is not, in fact, trying to franchise or copyright yoga as such, only his specific sequence of postures and way of teaching it.

ECONOMIST: Face value

Now I have been teaching this for over seven years because I heard these words over 10 years ago in a yoga class that totally woke me up from a deep sleep of ignorance of what really is.

FORBES: There's Nothing Wrong With You. Really.