This is the brainchild of Ave Lauringson, who found herself talking to a friend about teaching school kids to code in December 2011, while driving cross-country.
Google is encouraging programmers to try their hands at exploiting weaknesses in Jarlsberg as a way of teaching them how to avoid similar vulnerabilities in their own code.
Students tended to think maths leads to teaching or accountancy, when it could mean a career in Formula 1 racing, code-breaking or journalism, a spokeswoman for the consortium said.
Professor Martin Tippard, teaching dean at Dundee University Medical School, said students were now required to sign a code of practice pledging to act honestly.
Turner got the idea while teaching at McGill University in Montreal in 1992, after learning that scientists had isolated three spider genes that code for silk proteins.