"There's never been an athlete whose been as well-positioned to leverage his success in the Olympic games as Michael Phelps, " says Howard Bloom, who teach sports management at Ottawa's Algonquin College and has worked with several Olympic athletes.

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Soccer, basketball, and other conventional sports teach you to play the game, to operate within an existing set of rules.

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And that's the promise of the title, and my hope is in coaches in small communities who are trying to use sports to teach values of cooperation and healthy competition.

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