As everyone now knows, Trayvon Martin had gone to buy a pack of Skittles and some iced tea at a 7-Eleven when he had his fatal encounter with George Zimmerman.

FORBES: Skittles and the Product Placement from Hell

"He's as comfortable having a six-pack with the guys as he is having a tea party with his daughter, " says Mr. Candelino.

WSJ: Dove Men+Care Face Products: Behind the Ad Campaign