Servers in fancy restaurants are instructed to present a Mighty Leaf tea box and rave about the various tastes and aromas.

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Nigel Hollis, a former consumer goods marketer who is now chief global analyst at research agency Millward Brown, says nonconscious indentification may work well for simple, everyday purchases such as a box of Twinings tea, but bigger, more expensive purchases, such as a new car, are likely to involve much more complex decision making.

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These soaps are organic, come in a gift box and offer truly unique fragrances like green tea and citrus.

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From the tee box the green looks as tiny as a tea saucer and has two sand traps guarding its front.

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The Tea Party Express tour, titled "Liberty at the Ballot Box, " is the group's fourth since 2009 and their last of the 2010 election cycle.

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