Italian jeweler Bulgari just opened an in-store cafe at which complimentary champagne, tea sandwiches and cappuccino are served.

FORBES: Good service sells

They are perfect crunchy but not rock solid, dippable, dunkable and eminently munchable, as good with breakfast cafe au lait as with late-night herbal tea.

NPR: Holiday Sweets: On the Road (and in the Mail)