Now the Note 2 is doing the same and many of the early detractors have been steadily changing their tune (Disclosure: TBG works with Samsung but did not work on this campaign).
For the sake of better brand positioning and better efficiency, Yang announced in the same e-mail that his company will split into two new groups: Lenovo Business Group (LBG) and Think Business Group (TBG).
On the other side of the fence, TBG will be led by Senior Vice President (Product Group) Dr. Peter Hortensius to better establish the business-friendly Think brand in the consumer market, as well as continuing to stay ahead of the game in the global commercial business.