The nearest driver is contacted, and once one accepts your request, you are given the name of your driver, the number of the taxi that is headed your way, and an estimated arrival time.
For the past seven years, instructors have crossed the country offering driver-education seminars and recruiting conscientious drivers to compete in the Brandhouse Number-One Taxi Driver competition, sponsored by the South African distributor for liquor brands including Jose Cuervo tequila and Smirnoff vodka.