The service, currently focused exclusively on music, is all about catering to each listener's unique tastes.

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"The success of the Optimus L Series is testament to our belief all along that there is indeed a market for well-balanced smartphones that represent individuals' unique tastes, " said Dr. Jong-seok Park, president and CEO of LG Electronics Mobile Communications Company.

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We add more and more choices on the assumption that each consumer has very specific, unique, tastes and needs.

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Together, these dense collections of utterly unique histories, cultures, tastes and attitudes combine to create larger communities greater than the sum of their already considerable parts.

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