Envisioning a social base, a social engine and a social glue to create a true culture is an arduous task, much more than merely echoing fashion or momentary trends.

FORBES: Three Steps to Shape Social Media Success

With vast, hugely overstaffed branch networks and far weaker balance sheets, cutting costs and instituting a commercial credit-culture will be a gigantic task.

ECONOMIST: Chinese banks

That message gave tremendous focus to our task of dramatically re-imagining our products and culture.

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The statement also recognised the importance of culture and identity and emphasised that their task was to find political solutions and to ensure peace and stability.

BBC: First Minister Peter Robinson

Deeply entrenched labor divisions in the Dinka culture of South Sudan made Kuol's task a tough one.

CNN: 'Lost Boy' refugees break cooking taboo

The Director of the Department of Education, Culture, and Sport Affairs and the director of the Task Force Antillean Youth whom are entrusted with the daily leadership assist the minister.

UNESCO: Introduction

That is why the central task for discussions and debates during the Conference is to define new priorities of cultural policy as policy for culture.

UNESCO: The Regional Conference of the CIS countries with participation of international experts ��Cultural Policy and Policy for Culture: Towards a New Cultural Policy Profile�� | United Nations Educational, Scientific and Cultural Organization

While it may be relatively easier to push technology onto users, transforming business culture takes much more convincing: changing attitudes to do work in a social space, changing task and workflow behavior, changing motivation and compensation models, changing business metrics and KPIs, changing customer facing processes, working through longer adoption cycles, and ingraining a culture of collaboration.

FORBES: Shining The Limelight On Social Business Services

Hiring great people and creating a culture of achievement that is fun, focused and able to get challenging tasks done is not an easy task.

FORBES: Connect