While it may be relatively easier to push technology onto users, transforming business culture takes much more convincing: changing attitudes to do work in a social space, changing task and workflow behavior, changing motivation and compensation models, changing business metrics and KPIs, changing customer facing processes, working through longer adoption cycles, and ingraining a culture of collaboration.

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Clicker's biggest challenge is the always difficult task of changing consumer behavior.

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The women also showed altered behavior in their visual search task when they were exposed to the chemosignals, but had no awareness of any change in their expression or behavior.

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