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Recently, Taschen and the Rolling Stones signed a deal to produce the band's official tribute book.
WSJ: Publisher Bets on Big Collectible Books
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"So many books are disposable from the start, not designed to become significant objects, " said Mr. Taschen.
WSJ: Publisher Bets on Big Collectible Books
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Taschen publishes about 100 titles per year, each of which must be approved by Mr. Taschen himself.
WSJ: Publisher Bets on Big Collectible Books
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Both versions are expected to arrive in Taschen's 11 world-wide stores in mid-June.
WSJ: Publisher Bets on Big Collectible Books
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From the "Genesis" products, Mr. Taschen said he is creating a nonbook merchandising division within his privately owned publishing house.
WSJ: Publisher Bets on Big Collectible Books
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Mr. Taschen said he spent a decade on "Genesis, " the longest amount of time he has ever dedicated to a project.
WSJ: Publisher Bets on Big Collectible Books
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Because Mr. Salgado switched from medium format film to digital black-and-white cameras midway through his eight-year journey, Mr. Taschen and Mrs.
WSJ: Publisher Bets on Big Collectible Books
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Mr. Taschen said "Genesis" marks the most production and marketing resources his publishing house has put toward any one title, although he declined to disclose the budget.
WSJ: Publisher Bets on Big Collectible Books
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In the library, where weekly workshops, book clubs and talks are held, is a selection of beautiful Taschen coffee table books and must-reads including Vogue creative director Grace Coddington's autobiography.
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Next up from Taschen and The New York Times?
FORBES: 36 Hours In 150 Places, from Taschen and the New York Times
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All eschew the typical surfer stock of Velcro wallets and flip-flops for a mix that includes Taschen art books, their own biannual Saturdays magazine, indie documentaries and prints by artists like Rob Kulisek.
WSJ: Waves of New York | Shop Talk
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Mr. Taschen is no stranger to gigantic books.
WSJ: Publisher Bets on Big Collectible Books
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Taschen only published 10, 000 copies.
WSJ: Publisher Bets on Big Collectible Books