Its one thing if youre targeting a particular audience -- Latvian-American folksingers, say, or 19th-century-matchbook collectors.
Bolstered by advances in audience targeting and bid-based buying approaches, advertisers will renew their love affair with display media.
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Thankfully, Zuckerberg and company have finally set themselves in the right direction with their recently announced Facebook Custom Audience Targeting feature.
Over half the impressions Yahoo sells have audience targeting characteristics.
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Targeting the same audience as the Nokia Lumia 610 and the ZTE Tania, the Omnia M enters a crowded space, and making some interesting compromises to reach the price point.
Al Marri, who is a filmmaker himself and has worked with the Abu Dhabi Film Festival as a content producer, says UAE filmmakers should also be looking towards creating movies on an international level rather than solely targeting a local audience.
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The outdoor ad business doesn't offer the same type of audience-targeting capabilities as online display.
And for one whose TV channel faces a well-capitalized rival targeting much the same audience.
And for one whose TV channel faces a well-capitalized rival that's targeting much the same audience.
" He adds that "for the audience Crowther is targeting, his advice may make sense.
Vizio is targeting gamers and the more mainstream audience with lower-priced 3D TV offerings, as well.
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That can (and does) lead to bias based on the audience that each outlet is targeting, but again, that is not what the Pew report is talking about.
The traditional model was to create and perfect premium content between periodical runs, know their audience, sell advertising to companies targeting their audiences, and do it again.
By keeping budgets low and targeting the big cities where his movies are likely to find their widest audience, Mr Loehr has so far struck lucky.
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Geographical targeting will be important as well to allow app developers to reach a hyper local audience.
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