Our iAds advertising system can use location as a factor in targeting ads.
Meanwhile, blip.tv sees opportunities for targeting ads with unprecedented levels of precision.
To take advantage of that shift, local news organizations will have to become much more adept at targeting ads to specific customers than they have been so far.
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The paper adds that Google is not expected to get a cut of the transaction fees, though it will offer retailers more data about their customers and help with targeting ads and special discounts.
The announcement gave some privacy advocates cause for alarm, even though Google says the information is assembled to enhance user experience, such as better targeting ads that will be of interest to its customers.
Marketing broadband around topics vital to everyday Korean's lives - such as targeting ads at mothers and stressing the value of broadband to education - played a vital role in getting such impressive take-up, said team member Dr Jyoti Choudrie.
Compared with ads targeting PC surfers, mobile ads are a small market, but it's growing quickly.
The data overlaying for targeting display ads towards users has repeatedly performed for advertisers over the years.
As Facebook is now offering the geo-targeting of ads down to ZIP code, this kind of fine-grained information is invaluable.
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Many of the features that Facebook has introduced to its users are just surfacings of functionalites developed to help advertisers improve the targeting of ads.
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Major technology companies are also working to improve targeting of mobile ads while improving protection of user privacy.
Pharmaceutical companies marketed the drugs heavily, with very-positive ads targeting consumers.
Under the mayor, the city has banned trans fats from restaurants, smoking from parks, and has placed graphic ads targeting junk food and tobacco in public transit.
One of the more troubling signs for Democrats, perhaps, is that liberal advocacy groups have been spending money on television ads targeting Democratic lawmakers on health care.
Just as crucial, he says, are elements such as increasing video access from mobile devices and targeting users with ads based on demographic details that they reveal through social networking or other personalized mediums.
This week it announced upgrades to its mobile app install ads, including enhanced device targeting and new ways to create ads.
Mr. Shockey said early data suggest Facebook ads using the targeting methods are comparable to Google Inc.
Now these companies will compare their lists to the Facebook list and try to match people up by their email addresses and phone numbers (all in a hashed and private way that does not involve an information exchange, says Facebook) so that similar targeting can happen with Facebook ads.
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Compare its elaborate trend-crunching with America Online, which hews to an old broadcast ad model, using sophisticated targeting for only 3% of its ads.
This rapid growth will be driven by certain factors like increased effectiveness of advanced targeting techniques, consumer sentiment toward irrelevant ads, growing use of internet and increased sophistication of online marketers.
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Ads went up over the weekend targeting some of those senators, funded by a coalition of women's groups.
After some complaints from customers, Microsoft reassured users that it is investing in its display ads solution and improving the customer targeting technology available to advertisers as well as making the overall design easier to use.
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It provides good ad targeting to advertisers, consumers often find keyword ads relevant to their interests, and (as I explain here) cost-per-click (CPC) keyword advertising nicely shares the risks of ad performance between advertisers and publishers.
Facebook ads also enable Fab to get precise targeting of its members based on their interests.
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His aggressive "get-out-the-vote" effort now includes recording radio ads, telephone scripts, and interviews targeting African-American and Latino voters.
Freed Maxick, an accounting firm in northern New York state participating in Twitter's test, says the ads it bought on Twitter last fall targeting people looking for U.S. presidential candidates' views on taxes generated 2.1 million clicks on its website.
But in concept, hashtag targeting is fairly similar to search advertising, and search ads most certainly do ring up sales.
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The 2002 bill which imposed the curbs aimed to prevent "attack ads", paid for by lobby groups, targeting candidates.
Facebook, currently testing ads in its new Graph Search, is not offering keyword targeting yet.
Facebook a place for personal profiles and marketing pages, Black says posting job notices in Facebook ads or status updates on business pages has the added advantage of targeting your message to a specific demographic.
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