But smaller screen sizes than PCs, less sophisticated ad targeting and wariness by advertisers is holding down ad rates or spending on mobile devices.
Using that knowledge, Fab is targeting its TV ad buys to find the same demographics that it has been targeting through Facebook.
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How much the ad targeting has helped Facebook's business is unclear, since the Menlo Park, Calif.
Oestlien said Google is now taking social recommendations into account for ad targeting.
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That means that automatic ad targeting isn't limited to the relatively small amount of video content generated by media companies and savvy bloggers who carefully label all of their content with text tags, he says.
It provides good ad targeting to advertisers, consumers often find keyword ads relevant to their interests, and (as I explain here) cost-per-click (CPC) keyword advertising nicely shares the risks of ad performance between advertisers and publishers.
Then again, online marketers familiar with the AdWords platform are also accustomed to a greater level of ad targeting than radio can offer, notes Rick Corteville, executive director of media for Omnicom Group subsidiary Organic in San Francisco.
Ad targeting brings new revenue opportunities.
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Then again, online marketers familiar with the AdWords platform are also accustomed to a greater level of ad targeting than radio can offer, notes Rick Corteville, executive director of media for Omnicom Group (nyse: OMC - news - people ) subsidiary Organic in San Francisco.
For weeks, many speculated Google was on the prowl for a new ad-targeting company.
Yahoo, embarrassingly, had to delay the debut of Panama, its new-and-improved ad-targeting software.
The new firm promptly launched an ad campaign targeting retirement-anxious baby boomers, with images of Woodstock, lava lamps and other 1960s symbols.
One of the reasons we decided to talk about Mitt Romney today was that he released this attack ad, targeting Mike Huckabee.
Google didn't use ad-targeting cookies itself, either.
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It can see who came on the site between 7 a.m. and noon, analyze their click patterns to see what they looked for, focus on those who were looking at casual dresses and then run an ad campaign targeting them with just those items and track the results.
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At a deeper level, though, the ad-hoc targeting of a few conspicuous culprits makes no noticeable difference to the way the country works.
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But these inventory grabs, when infused with targeting technology, according to digital ad companies such as Turn and AudienceScience, are more efficient uses of marketing budgets.
Compare its elaborate trend-crunching with America Online, which hews to an old broadcast ad model, using sophisticated targeting for only 3% of its ads.
According to LeBrun, the platform will help buyers with their ad copy, headlines, and targeting criteria.
Tops among the eight announcements the company will make about its Marketing Cloud, which is what it calls its online collection of five major ad and marketing products such as social, analytics, and targeting, is a new touch-enabled user interface.
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The outdoor ad business doesn't offer the same type of audience-targeting capabilities as online display.
So based on these insights, marketers and ad agencies need to understand some best practices when it comes to targeting moms.
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As much as we have discussed mass ideas, Indian marketers and ad agencies have proven they can also be quite sophisticated with messaging and targeting.
Better targeting through audio and image recognition could also improve the click-through rate of videos, or how often an ad is clicked for every time it appears.
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