Royea echoes the challenges of creating connected devices that actually reach their targeted users.
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This would have involved them relaying targeted users' communications to the real Google services and passing on the responses.
Facebook is trying to address this challenge by improving the way ads are targeted to users.
Display ads are generally targeted towards users based on their current context (contextual targeting), past behavior (behavioral targeting), or a combination of the two.
Zennstrom and Friis hope to charge high enough rates to make up for the limited number of ads, because spots will be targeted to users by geography, demographics and cultural tastes.
This is a much nicer headline for the social media company than the ones popping up a few days ago ( including mine), when Cisco security reported on the largest spam-based malware attack to date, which targeted LinkedIn users with duplicitous links embedded in contact requests.
And while Mozilla has certainly made progress on that front, the organization understands that diversifying is an important factor in the future success of the company, first through Thunderbird and more recently through the Firefox OS, a mobile operating system targeted toward users in developing nations.
But the rise of Macs has also seen an uptick in the number of Mac users targeted.
Meanwhile, another company, Plastic Logic, has been working to introduce its notepad-sized 8.5-inch reader targeted at business users.
Targeted at private users and professionals alike, the deep-blue LUMILEO devices project large, clear and crisp pictures from a wide choice of sources.
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The decision comes on the heels of a report from Google that for the first time gave a ballpark figure of the number of its users targeted by NSLs over the last four years.
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The move made it easier for Google to serve targeted advertising to its users.
Google competes in the market for targeted eyeballs: a market aimed to offer up targeted ads to interested users.
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Corel Linux makes this choice for you because it is targeted at novice computer users who come from a Windows background.
This system allows advertising to be more targeted and relevant for users.
Facebook users were targeted over two years beginning in October 2010.
In the U.S. in the first half of 2011, the accounts of over 11, 000 Google product users were targeted in about 6, 000 data requests from law enforcement.
's Safari Internet browser that it would not place tracking "cookies" or serve targeted ads to those users, violating an earlier privacy settlement between the company and the FTC.
Clubcard TV has been developed by the team behind the Tesco movie and TV service blinkbox and, in another UK first, is supported by targeted advertising based on users' shopping habits.
Twitter said nearly a year ago that it would begin to let small businesses buy ads on the service, to circulate their Twitter messages more prominently or to targeted groups of Twitter users.
The popularity of location-based services and the increasing acceptance of mobile advertising have opened the door to a host of opportunities to draw traffic into stores, such as sending targeted coupons to mobile users based on their location or allowing consumers to check product availability before entering the store.
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He started simply, with a very targeted plan to reach device users through an ad on GeoCaching.com.
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Facebook Social Ads are primarily self-serve ads that can be highly targeted to appear to specific users.
The company has not only a large user base but highly targeted demographic information about its users including age, gender and zip code that is sought after by campaigns.
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But the London force is also reportedly using software that masquerades as a mobile phone network, allowing it to intercept communications and gather data about users in a targeted area, such as a demonstration.
The most effective way to utilize this ecosystem and achieve personalized, highly-targeted messaging and interactivity with Facebook users is through a Facebook application.
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Southwest plans to offer targeted discounts to Wi-Fi users, generating both advertising revenue for the airline and giving customers more incentive to pay to log on.
But to remain profitable and keep providing free services to several hundred millions users, Google will also use its vastly increased insight about users to sell better targeted (read: more expensive) ads to advertisers.
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Targeted advertising is especially important for mobile users, who are more engaged and more likely to visit the site every day.
And social-networking powerhouse Facebook is a widening threat with its ability to sell highly targeted ads to its more than 500 million users.
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