The aim of this study is to develop an operational guidebook, which consists of recommendationstargeted to political decision-makers and managers, and includes case studies selected on several continents.
This drums up dreams of better advertising, properly targeted marketing, improved product recommendations and personalized data streams, all given back to the consumer.
The targeted groups differ starkly from the recommendations for seasonal flu vaccine campaigns, which include people 65 and older in the highest-risk group.