This does not necessarily warrant increased advertising spending, but rather effective communication of a targeted message in order to increase consumption per user.
It appears that the attackers targeted the SSL certificates of several specific net communication services such as Gmail and Skype as well as other popular sites such as Microsoft Live, Yahoo and the Firefox browser.
The objective now is to improve relationships and communication with Hispanic consumers, influence their buying behaviors online, and leave a targeted value impression that creates customer conversions.
The more aggressive and widespread the compliance communication, the better chance such companies have to stay out of the prosecutorial crosshairs should foreign partners get targeted in a corruption probe.