Donor countries should increase the volume of aid flows going to water and sanitation programs and target it to the least developed countries in Sub-Saharan Africa and South Asia.

FORBES: CEO of WaterAid America David Winder Calls For More Public Education On Water Issues

It can be a problem for funds that target certain foreign markets, specific industry groups or smaller companies with less trading volume.

FORBES: Why Good Funds Can Have Bad Performances

As with NetBase, the volume of JCP social media chatter was consistently lower than other retailers like Amazon, Macys, Target, and Best Buy heading into Black Friday.

FORBES: JC Penney Slow Social Media Buzz Reflects Slow Sales