Search knows how to target audiences and its job is to get the right type of people up to the door.
Authors are learning how to target their sales efforts to specific audiences.
In most cases, however, there has to be a more granular approach to target audiences.
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Recently Fizziology provided Forbes.com with some insight on NFL programming, which the company says is one of the most effective, albeit expensive ways for an advertiser to target audiences.
Some of their picks were intended to target underserved audiences (moms, for example), while others were based on what YouTube knows is already working, including clips about pets, cars and comedy.
Called "Mosaic, " the app offers a visually stunning, multi-touch screen designed to enable consumers to personalize and read all of their news via one reader and offer advertisers an innovative digital advertising model to target audiences.
To get a strong handle on target audiences, startups need to identify the different types of buyers.
FORBES: The Importance of Really Knowing Your Target Audiences
Ms Bond said social media allowed the campaign to target "new audiences" in London, Cambridge and the East Midlands.
The marketers are going to gravitate to their target audiences and where they can get the biggest bang for the buck.
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Businesses could use games internally to tap the expertise of employees around the globe, uncovering ways to improve internal operations, get innovations to market faster, or target the right products to the right audiences more effectively.
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The API allows you to buy large target audiences when you clearly identify parameters.
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Advertisers are increasingly targeting not paid search but rather social media to reach their target audiences.
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Primarily a platform that's intended to drive consumer engagement with brands via a social medium, Meebo also provides advertisers a less-intrusive way to reach their target audiences.
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JackThreads , an online shopping site for men, used Custom Audiences to target specific segments of its customer database and target them with ads for products in categories the company knew were most relevant to them such as sneakers.
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We believe that this is a result of a general improvement in the overall advertising market as larger companies regain sufficient advertising budgets to target a broader range of audiences.
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The two pieces of the business do target different audiences, and will continue to have different home pages with different styles of entry.
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Today, All Things Digital reporter Peter Kafka says the search giant is announcing the acquisition of Invite Media, a New York-based ad technology company (known also as a demand-side platform) that helps marketers buy and deliver, in real-time, advertising to audiences they want to target.
While ads appearing in national television, print, radio, and online outlets were directed to diverse audiences, the ultimate target group was government legislators.
Marketers are increasingly turning to Facebook to launch new products and reach target audiences, A larger number of them are doing it strictly through mobile.
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By taking a deep dive into your target audiences and market, it offers the opportunity to go in new directions, even if they might seem off the beaten path.
What regularly sets the stage for disappointment is the failure to provide high-caliber content that wows the target audiences.
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Sheryl Sandberg, Facebook's Chief Operating Officer, on the call also discussed Custom Audiences, which is a way for advertisers to target customers they already have a relationship with on Facebook.
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So if your target audiences are quickly moving beyond the brands they are aware of in order to consider a larger pool of brands, what should be your response?
This accounts to a huge amount, but its advertisers are big companies with high spending capacity that target male audiences (typical audience for sports channels).
Nike will be able to capitalize on its strength in soccer during the 2014 Fifa World Cup, and then target audiences across a variety of sports during the 2016 Olympics in Rio.
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