But critics can also some raise some pretty powerful arguments against a change of target, the strongest being that the Bank of England would be giving the mistaken impression that it can control economic growth when it can't.
In that article I touched on survey conducted by Target Marketing magazine, the channel that delivered the strongest ROI for customer acquisition for B2C marketers was direct mail.
In our experience, progress has been strongest where coordination takes place with established yet enlightened actors within the target issue ecosystems.
"On the whole, even if every target could be met by 2010, it would be highly improbable to expect that we would be the strongest economy in the world, " he said.