But fear abounds that they will become the next target of self-righteous politicians, especially if they are seen to be reaping windfalls.

ECONOMIST: Fixing America's banks

Market forces would have helped the target become a self-fulfilling prophesy.

FORBES: Central Banks Are Never "Out of Ammunition"

Emissions are falling by less than a percentage point a year, and the government has admitted that it will fail to meet a self-imposed target of a 20% reduction in carbon-dioxide emissions on 1990 levels by next year, even though the recession has cut economic activity.

ECONOMIST: Lessons from Britain about how to cut carbon, and how not to

An early target may be Rem Vyakhirev, the self-important boss of Gazprom, the national gas company.

ECONOMIST: The chaos at the door

The best self-promotion resonates to your target audience, so you need to know whose attention you are seeking.

FORBES: Self-Promotion Lessons Inspired By Forbes' 100 Most Powerful Women

The self-employed are an obvious target.

FORBES: Tax Tattlers

The pro-gun side focuses on cases of legitimate self-defense (and hunting and target-shooting).

FORBES: With Gun Control, Cost Benefit Analysis Is Amoral

Once these polymers come into contact with water in or on the body, they self assemble into a new polymer structure that is designed to target bacteria membranes based on electrostatic interaction and break through their cell membranes and walls.

FORBES: IBM Develops Anti-MRSA Nanotechnology

The Facebook ad system is largely self-serve and provides real-time feedback on the size of the target audience and the suggested bid range to achieve impressions.

FORBES: Credits Can Make Facebook Some Serious Coin