Analytics and marketing applications-oriented software companies are today providing new solutions that enable marketers to target communications based on behavioral patterns revealed in data from social networks, customer loyalty programs, call centers or transaction histories.
One new suggestion is that companies should not alter schemes retrospectively, if the firms miss a performance target, and the bosses miss their bonanzas as a result.
From enormous new players like Wal-Mart or Target to independent pharmacies that have been family-owned for generations, companies are working in innovative ways and breaching traditional barriers to provide quality health care.