And while Chicago might be a lost cause for them, Republicans would do well to target their message at the Cook County suburbs, where most statewide elections are won and lost.

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She was sufficiently media-savvy to wave her arms around animatedly whenever our photographer raised his camera - and to target her message at the readers of the three newspapers I was working for.

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Message construction is key in getting your target audience to read your message and follow its instructions.

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Computer-database technology developed in the 1970s and 1980s gave advertisers the ability to target individual consumers with their message, bypassing newspapers entirely.

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In the current environment, the change of target might also send a message that the Bank was not so concerned about keeping inflation low.

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But, according to NTV, the campaign's message is not yet hitting the target.

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Having lived through the experience with her mother, she decided to target other young adults with her early detection message.

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Product appeal is usually supported and reinforced by a marketing campaign that should have a message which conveys the product attributes to the target groups.

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Ask yourself constantly: What message is the quality of my creative sending to my target audience?

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When the target audience members fired up their Palm devices, they were greeted with a simple text-and-graphics message, which described Intraware's online software sales and services and asked them to submit their e-mail address for more information.

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