All three drugs target the epidermal growth factor receptor (EGFR), a protein that is over-expressed in cancer cells.

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Drugs like Iressa target a protein called the epidermal growth factor receptor (EGFR), which tells cells when to divide.

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"They see these South Asians around them who have lots of money to spend, but there's no vehicle to target them properly and retain the artists' cool factor, " says Sandhu.

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Obviously, the impromptu target of opportunity that occurred on the first night was another factor that adjusted the timing of the start of the campaign.

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With inflation already likely to have peaked and with the ECB predicting a return to beneath the 2% target ceiling the policy adjustment process is becoming less of a factor, while one good shock is all it might take to unsaddle already fragile European confidence that could derail the euro once more.

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Surprisingly, the final factor for the ability of a practice to become an ensemble is the size of its typical (target) client.

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