They will be able to acquire assets that their weaker rivals may need to sell to raise capital, invest in product innovation, and use pricing tactically to target the most attractive customersegments.
JackThreads , an online shopping site for men, used Custom Audiences to target specific segments of its customer database and target them with ads for products in categories the company knew were most relevant to them such as sneakers.
With that intelligence, marketers can run personalized email campaigns to reactivate their customer base, target audience based on interest segments on Facebook or run creative photo upload campaigns on Instagram.