Who, you say, might be the target customer for Sony's Digital Recording Binoculars?
Stop worrying about being active in every possible channel where your target customer might be.
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Metmarine also has a very specific target customer, British boat captains in the Mediterranean.
Identifying who will never like you is as important, if not mores o, than identifying your target customer.
Instead, he wanted to understand the core needs of his target customer.
The typical Target customer is looking for value and expects lower-priced apparel.
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Mr. Troxel might sound like a member of a focus group that gave Acura's marketing department the template for its target customer profile.
If you can narrow your focus to a target customer and think of creative ways to reach that target, you will get better results.
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Mini-experiments do not need to be expensive, they just need to involve the target customer group and test assumptions you have about your business model.
Instead, the big firm pushed back from their laptops, talked to one another, and came up with a persona (a wholly made-up, idealized character) for their target customer, even giving her a name.
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"Being a target customer myself and growing up in China I understand the needs of the Chinese female audience and know how to add Chinese elements to better suit their needs, " she says.
Finally, and perhaps most damning for the List model, is the fact that the Chief Household Officer (the target customer for local services) is in the midst of a move to mobile.
His target customer: the gym rat who does three or four intense workouts a week, a potential audience his research estimates at more than 10 million, including those who like hitting the heavy bag in the basement at home.
The recent incident of Target using customer analytics to determine that a teen was pregnant before her father knew is an indication of how much companies actually know about us and our activities.
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JackThreads , an online shopping site for men, used Custom Audiences to target specific segments of its customer database and target them with ads for products in categories the company knew were most relevant to them such as sneakers.
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They have a wealth of knowledge in how buyers measure success, how value is defined and changes of time, how well the product achieves target outcomes, and customer relationship and engagement expectations.
They will be able to acquire assets that their weaker rivals may need to sell to raise capital, invest in product innovation, and use pricing tactically to target the most attractive customer segments.
But the Santa Cruz, Calif. company wanted to make sure that its target shared its obsession with customer service.
Large retailers such as Wal-Mart and Target can successfully leverage their customer networks, wide reach and existing business models to increase adoption rates for the upcoming mobile payments platform.
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With that intelligence, marketers can run personalized email campaigns to reactivate their customer base, target audience based on interest segments on Facebook or run creative photo upload campaigns on Instagram.
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Plantronics, in Santa Cruz, California (No. 43), a telephone headset maker, had its eye on Clearvox, which produces cellular headsets, but it wanted to make sure that its target shared its obsession with customer service.
As a member of MCX (Merchant Customer Exchange), Target is involved in developing better mobile payment solutions, which should help its mobile channel.
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This means that product development is driven by customer insights, that brands are truly relevant to the target audience, and that all channels deliver the brand experience the customer was promised and expects.
In business we speak glibly about demographics, target markets, market segmentation, and customer profiles.
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Not upgrading the shopping experience risks customer defections to the likes of Target and Costco.
Establishing a toehold in China will also create opportunities to push Carlson's loyalty and "customer motivation" businesses, which target minutely.
With the full program target of research and development funding committed under the Customer Co-Investment Program, ASML no longer plans to solicit the participation of additional customers.
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Indeed, selling more to each customer was the main way in which Target boosted its same-store sales by 5.1% in the first quarter, thumping Wal-Mart's same-store growth of 3.8%.
Not least, Google needs to cozy up to the operators if only to get access to the valuable data on customer viewing habits, so it can target ads on television as well as it does on the Web.
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Several retailers including Wal-Mart, Target and Best Buy recently came together to form Merchant Customer Exchange, a company that is focused on developing a mobile commerce application which will help users pay for goods at the retailers with their smartphones.
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