Does it still make sense in a world where you can micro target consumers digitally?
The Bluebird accounts target consumers who are fed up with increasing fees from traditional bank accounts.
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While those companies target consumers, others, such as Marrone Bio Innovations, target agribusiness.
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At Target consumers can get their favorite coupons for items they care about in a most convenient manner.
The core target consumers of Mercedes is Baby Boomers, and the average age of the owner is 50.
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Creative comes later because it will be dictated by the specifics of the particular media that target consumers trust most.
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Thus at a local level we've been able to target consumers with a degree of accuracy that most businesses would envy.
The solution is for retailers and brands to understand whether their target consumers will buy the proposed collections through the proposed channel.
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This is an advantage over contextual advertising as it can help web publishers better target consumers and monetize their under-sold web pages.
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This feeling of worldliness and assurance resonates with our target consumers, men ages 21 to 34, no matter their location around the globe.
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But Sam Barnett, whose advertising technology firm Struq helps to track and target consumers according to their habits, told us that personalisation was a positive force.
In addition to leveraging Facebook, a number of niche platforms are creating great social environments for retailers to target consumers via both desktop and mobile.
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People visit Yelp explicitly to get subjective opinions on restaurants, shops and services, making it much easier for advertisers to aptly target consumers and see more substantial financial gains as a result of higher intent.
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With indoor location, users can get turn-by-turn directions inside buildings, just as they would outdoor with GPS. While retailers can target consumers as they get closer to their shops, sending promotions and coupons directly to their smartphone.
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One or two might achieve the magic volume of 50 million cases a year that signifies a lasting success, but others like herbal teas can provide profits at lower levels if the target consumers are affluent enough.
Phishing, which has been around for about 15 years, uses e-mail to target unsuspecting consumers.
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That is gold to advertisers looking to target individual consumers at the nexus of content and engagement.
At issue are so-called swipe fees that banks charge merchants like Target when consumers use their debit cards there.
Computer-database technology developed in the 1970s and 1980s gave advertisers the ability to target individual consumers with their message, bypassing newspapers entirely.
But representatives from the credit-card industry denied they target vulnerable consumers.
Businesses are generally seen as a softer target than consumers.
Sales grew steadily but unspectacularly until five years ago or so, when Ferrand hired some young business school grads to peddle cognac across the country, using charity events, in-home tastings and high-profile sponsorships like the Houston Polo Club to target affluent consumers.
The Internet makes it easier both to target potentially interested consumers and to communicate with them.
But by having such exclusive data, the publication is able to target more serious consumers who will actually pay money for information.
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Target customers include consumers, corporations and small and medium sized businesses.
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Facebook Inc. (FB) plans to introduce real-time bidding for advertising on its site, a technology used by Google Inc. (GOOG) and other Web companies to more effectively target ads to consumers.
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But WPP's Spafax Networks has developed a system that works with Vistar, offering advertisers some ability to target specific categories of consumers.
Some printers are offering marketers and retailers the option of printing more personalised catalogues to target different groups of consumers more accurately.
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While retailers that target higher-end consumers have outperformed those for the middle-range and bargain consumers this year, the landscape may be beginning to improve for all.
This widens the playing field, and manufacturers that target a wide range of consumers, from the Japanese businessman to the Ugandan farmer, can step up to the plate.
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