But independent of the merits of any claims current or future, Facebook is just too tempting a target for consumer groups, ambitious attorneys, and government agencies looking to advance their agendas and careers.

FORBES: Facebook's Looming Post-IPO Challenge: Antitrust

You have a huge grouping of consumer data, so you can micro-target messages to common groups, finding pleasure points and anger points on issues.

NEWYORKER: On the Bus